Intermedia Comparison

What does he have that I don´t?

As a decision maker you are familiar with questions such as: What effect does a television commercial have in comparison to a radio advertisement? Should I focus on a classical advertising format or plan an event? Which attention-grabbing qualities do ads for specific products placed in thematically targeted magazines have? Methodologically exact research provides you with insights that go deeper than the well- known general rules of media planning, and offer you a solid basis for future-oriented strategic planning.