Ethnic Marketing

Ethno marketing – Migrants, the forgotten target group?

Global developments such as demographic change and international migration have very concrete consequences for the economy – today already more than 15 million people with migration background live in Germany, and the number is increasing. Despite their partially high purchasing power and consumption affinity they are largely neglected by marketing. So far, for companies this just means that they are not exploiting the full potential of the market, but in the near future it may have crucial consequences for existing business models. We can tell you which challenges and chances this growing target group offers for your company, and how you can optimize your communication to reach it.