Social Media Performance Screen
Evaluate, manage and optimize Social Media Marketing
Social Media Marketing has rapidly grown to an important instrument for corporate communications. Today, nearly every second click leads to social media platforms such as Facebook or Xing. The key for success is to create interaction with the users. That is why established performance indicators cannot adequately reflect the efficiency of Social Media Marketing.
Introducing Social Media Performance Screen (SMPS)TM, Medien Institut designed a tool that is able to evaluate, manage and optimize Social Media Marketing from a broad perspective. It is based on three levels of analysis:
- Level 1: Quantitative analysis
- Level 2: Qualitative analysis
- Level 3: Impact analysis
Find out more about Social Media Performance Screen:
Social Media Performance Screen
Evaluate, manage and optimize Social Media Marketing
Social Media Marketing has rapidly grown to an important instrument for corporate communications. Today, nearly every second click leads to social media platforms such as Facebook or Xing. The key for success is to create interaction with the users. That is why established performance indicators cannot adequately reflect the efficiency of Social Media Marketing.
Introducing Social Media Performance Screen (SMPS)TM, Medien Institut designed a tool that is able to evaluate, manage and optimize Social Media Marketing from a broad perspective. It is based on three levels of analysis:
Find out more about Social Media Performance Screen: