WebScreen

Making Public Opinion on the Internet measurable

You cannot think of everyday life without the internet. It is becoming more and more important for the exchange of opinions and recommendations: By now the majority of German customers inform themselves on the internet before buying something. World-wide, about 78 percent of customers trust the recommendations of other clients. Therefore, customer ratings and reviews on the web are read and discussed particularly often.

In other words: You find out online what your clients and customers think about your company, your products, and your advertising – firsthand and undisguised.

WebScreen

• ...locates the exchange of ideas of your clients online and makes customer opinions measurable.
• ...records the communication of your potential clients regarding products, brands and their evaluation – also in comparison with your competitors.
• ...analyzes the communication of journalists, media, and other target groups (stakeholders).
• ...makes advertising impact measurable.
• ...detects new topics, trends, and tendencies.
• ...identifies potential chances and risks in your communication.

WebScreen was developed by the Medien Institut in co-operation with media scientist PD Dr. Wolfgang Schweiger (TU Dresden) and is based on a multi- staged approach concept.

Learn more about WebScreen and the WebScreen product line.

Unfortunately the following contents are available in German only.